Why would I use content written by someone else? Shouldn’t I be writing it myself?

You might or might not be great at writing content. Either way, you’ll save yourself hours of time when someone else does the base research, design and writing for you. We’re similar to ghostwriters, but without the expense. Just because you’re not starting from scratch with your content doesn’t mean it will sound anything less than your own. In fact, you’ll usually find that you can create something far superior because you have extra time to focus on adding value. You won’t have to waste time on the initial legwork of content creation.