What if one of my customers finds out I used your content? Doesn’t that kill my credibility?

You have two main choices when it comes to using Content Sparks content for credibility:

  1. If you are not making many edits, you may choose to say ‘Brought to you by’ on your branding, rather than saying the content was actually created by you.
  2. If you are adding a lot of your own insights, or transforming the content to another media format, don’t worry about it!

It’s your own experience and insights that bring the content to life. That’s what your customers are looking for, that’s where the true value is, and that’s where your credibility is built.  


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